2025 Fintech Pledge unveils campaign impacts for second anniversary
Nearly two years to the day since we launched a campaign to improve consumers’ financial resilience, the 2025 Fintech Pledge is unveiling its first Impact Report.
The report explores how the Pledge has helped consumers and the fintech ecosystem. There are many achievements within it we’re proud of, including how we’ve just hit 18 million consumer actions – some 70% of the 25 million actions objective we set ourselves this year after hitting an earlier goal of 10 million ahead of schedule.
Outside of that overarching target, the Pledge has also had a significant impact within its five pillars. For example, within the Savings pillar, the report shows consumers have opened over 700,000 new savings accounts with Savings member companies, with £20 billion deposited into high yield savings accounts during the Pledge’s lifetime.
The growth of the Pledge’s financial education channel Master My Money has also been impressive, with 5.7 million views on TikTok, and more tens of thousands of clicks to read its educational blogs.
The Money Charity
A key component of the 2025 Fintech Pledge has been its work with The Money Charity.
Zopa Bank and ClearScore have committed a multi-year funding plan for The Money Charity to roll out its financial wellbeing workshops in the community, which other Pledge members have further supported through ad-hoc donations.
These workshops tangibly improve people’s financial capability from 45 to 82% upon completion, and The Money Charity will further provide dozens of hours of field and training work antoelp over half a thousand people with low resilience improve their financial wellbeing by the end of 2025.
You can read more about the Pledge’s work with The Money Charity and how it’s helped consumers in the Impact Report at pledge2025.org/impact-report.
The Pledge today
Zopa Bank was a founding partner of the 2025 Fintech Pledge. Today, the campaign is also led by six partners across five pillars:
Zopa Bank (Savings)
ClearScore (Credit)
StepChange (Debt)
The Money & Pensions service (Bills)
Policy in Practice (Benefits)
The Money Charity (Lead charity partner)
Our coalition has grown from two to 57 members with global names like Google Cloud and Salesforce as well as financial services brands such as Hargreaves Lansdown. Since August 2024, we have already welcomed a range of new members like Welfare Together, Paylow and Money First Aid.
To achieve its actions goal, the 2025 Fintech Pledge is connecting consumers to financial technology platforms that a) make savings work harder, b) improve credit scores, c) manage and consolidate debts, d) lower bills and household outgoing costs, and e) determine if they are entitled to benefits and financial aid.
Get involved
While our economy is stabilising and inflation has largely abated, there is no room for complacency. The fintech ecosystem can jump-start the UK economy, helping consumers bounce back by embracing new behaviours that support their long-term financial well-being.
Any fintech, charity or company involved in the ecosystem can find out more by contacting join@pledge2025.org or downloading the Impact Report at pledge2025.org/impact-report
