2025 Fintech Pledge hits 15 million actions milestone
Just shy of two years into our campaign, the 2025 Fintech Pledge has now achieved more than 15 million actions towards its 25 million actions target.
Launched by Zopa Bank and ClearScore in September 2022 in response to the cost-of-living crisis, the campaign aims to help millions of UK consumers strengthen their ability to withstand an economic shock and improve their financial resilience.
The Pledge is achieving this by incentivising unprecedented cross-industry collaboration that connects consumers to financial technology platforms that a) make savings work harder, b) improve credit scores, c) manage and consolidate debts, d) lower bills and household outgoing costs, and e) determine if they are entitled to benefits and financial aid.
The Pledge coalition originally aimed to achieve 10 million actions, but it extended its goal to 25 million actions to cover 50% of the UK adult population, supporting millions of people in taking a positive step towards improved financial resilience.
The fintech industry continues to come together
This year, the Pledge has appointed additional partners to lead pillars alongside Zopa Bank (which leads savings) and ClearScore (which leads credit). The Money and Pensions Service, Policy in Practice and StepChange are leading the Bills, Benefits, and Debt pillars respectively.
The Money Charity is continuing its work as the Pledge’s lead charity partner too, supporting the campaign and using funding from Zopa Bank and ClearScore to provide financial wellbeing workshops in the community.
New and more firms are continuing to join the Pledge, with 55 fintechs firms and their industry partners like Google Cloud, Salesforce, PayPlan and StepChange, all invested in the Pledge’s mission of boosting people’s financial resilience.
The latest members to join since January 2024 include:
Creditec, the embedded finance platform
Lendable, the lending platform
Munny, a provider of financial education
MyBnk, the UK’s largest financial education charity
TransUnion, the global information and insights company
Pocket Power, helping users to save on bills
Hug Academy, the financial education platform
Key achievements to date
Pledge members have also been working together to drive more impact for consumers. Kkey achievements from the campaign include:
The Money Charity is delivering a multi-year programme of workshops that markedly increases the financial capability of those who need it most, from 45 to 82% after completing the training
The content hub Master My Money (pledge2025.org/blog) and the Pledge’s TikTok campaign (@MasterMyMoney) are helping millions of consumers better understand and manage their money
A team of 90 Zopa Bank and Google Cloud engineers joined forces in November 2023 to build solutions that improve consumers' financial resilience using Generative AI and Large Language Models
The Pledge won “Best Partnership and Collaboration Initiative 2023” at the Pay 360 Awards
ClearScore and fellow Pledge member StepChange partnered to integrate the debt charity's referral tool directly into ClearScore's mobile app. In the partnership’s first year, >8,000 ClearScore users engaged with the tool, where 45% were recommended debt advice to help them find solutions to their debt problem.
Get involved
We’re thrilled to see the 2025 Fintech Pledge continue to progress so rapidly. While our economy is stabilising and inflation has largely abated, there is no room for complacency. The fintech ecosystem can jump-start the UK economy, helping consumers bounce back by embracing new behaviours that support their long-term financial well-being.
Any fintech, charity or company involved in the ecosystem can get involved by contacting join@pledge2025.org or visiting the website www.pledge2025.org.
