The results
Our retail finance delivered an increase in sales and conversions for Sofa Club:
The thing that first impressed us with DivideBuy was that it could better support our key customer demographic with a greater variety of options. If we weren’t working with DivideBuy then we definitely wouldn’t have had as many sales or conversions. The solution makes our products more accessible and affordable.
The partnership has massively helped to increase our ROI, hugely improving on our experience with previous credit providers. There’s no doubt that I would absolutely recommend DivideBuy to any retail business looking to make purchasing easier for their customers.
Sarah Phizacklea, Head of Sales, Sofa Club
Who is Sofa Club?
Sofa Club is one of the UK’s leading sofa specialists, having seen tremendous growth since it was founded in 2012.
In its early days, Sofa Club focused heavily on its in-store sales across the nation’s shopping centres, with its online channel originally only playing a minor role in its plan to attract customers. The business now operates 80% online, 20% offline (via its five permanent in-store locations) and utilises its now large social media presence to bolster eCommerce sales.
The challenge
Sofa Club’s ethos centres around one idea: that consumers should be able to attain the look and feel of top of the range sofas, without the hefty price tag.
To guarantee this, Sofa Club worked with several point of sale (POS) finance providers who could offer its customers the chance to split the cost of each sofa up into smaller monthly repayments. However, the business had concerns.
The solution
It was a verbal recommendation that led Sofa Club to DivideBuy – a POS finance provider able to offer soft credit searches, which enable customers to find out their eligibility without impacting their credit score, and a personalised credit decision due to its adaptive lending technology.
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What our customers say
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