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The results

We gave Grass Warehouse higher credit limits and better lending options to drive growth:

Daily traffic increase

The merchant experienced an average of 63 extra orders per day thanks to retail finance.

High conversion rates

A 20% conversion rates increase was achieved with a seamless finance journey.

Increased sales
revenue

Sales shot up by 30% for Grass Warehouse, increasing revenue significantly.

We recently saw our sales jump to roughly £120k a day online, lasting an entire month, which has been an overwhelming and extremely positive response. It’s a sign that our partnership with DivideBuy is providing exactly the kind of service our customers need.

James Harper, Managing Director, Grass Warehouse

Who is Grass Warehouse?

Walton Flooring Centre was established in 2011 and has grown into one of the largest family-owned flooring companies in the North West.

 

Alongside its three flagship stores across Merseyside, it has also launched its online-only subsidiary, Grass Warehouse, which focuses on supplying both real and artificial grass for gardens across the UK. Managing Director James Harper then decided it was time to grow online.

 

www.grasswarehouse.co.uk

The Challenge

Grass Warehouse trialled various credit lenders in the hopes of finding a partner who could offer a similar high service level that its customers were used to.

 

Unfortunately, each provider had serious flaws, from a lack of approval rates to cumbersome customer journeys. This was causing Grass Warehouse to lose a significant number of customers.

Conversion rates

Customers were dropping out of the finance journey due to long-winded application forms.

Browsers into buyers

The finance offered by the trial providers wasn’t gaining the traction needed to win new business.

Sales and revenue

Due to customers dropping out or not being approved, sales weren’t increasing.

The Solution

Grass Warehouse turned to DivideBuy after seeing that it was working with leading mattress company, Simba Sleep. Simba offered the exact interest free payment experience that Grass Warehouse wanted to provide its customers.

 

After collaborating on a proof of concept in March 2020, DivideBuy proved it could solve the key issues that Grass Warehouse was facing – low acceptance rates, weak integration of payment solution, and poor user experience. The full solution was up and running by April.

Book a Demo

Our credit engine is so seamless, we can demo our solution in minutes. Experience our transformative customer journey in real-time and book a slot with our experts now.

Please note, a minimum turnover of £5M and minimum trading period of 24 months is required to offer Zopa’s finance solutions.

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