How to advertise your eCommerce solution

Once you’ve got your retail finance solution up, be sure to keep your foot on the pedal so you can capitalise on its success.

 

1. Ask for training 

 

Whether your retail finance solution is available online, instore or both, you and your sales team need to know how to sell it.

 

Your finance provider should be able to offer you training and support around: 

 

– How to sell finance to customers   

 

– Signposting your credit solution online and instore  

 

– Using any tools and dashboards associated with the product 

 

– Upselling to customers responsibly   

 

2. Get Financial Promotions guidance  

 

Depending on the finance solution you choose, it may be regulated or unregulated. Either way, there are strict guidelines around promoting retail finance to customers. The last thing you want is to unintentionally mislead customers with unclear advertising.

 

Find a finance provider like DivideBuy who can offer you:  

 

– Guidance around Financial Promotions  

 

– Financial Promotions training for you and your team  

 

– Digital and printable assets that comply with Financial Promotions guidance for advertising purposes  

 

This will ensure you are safely and responsibly promoting your finance solution, protecting you, your team and your customers. 

  

3. Ask for marketing support  

 

Letting customers know that you’re offering retail finance is an excellent way to drive traffic away from your competitors. When you do well, so does your finance provider – meaning it’s in their interest to help you spread the word. How can they do this?

 

As a blueprint, here’s some of the marketing support we offer at DivideBuy: 

 

– Seasonal campaigns and blog features  

 

– Dedicated landing pages and retailer shopping directory  

– Social media posts and promotions  

 

– Content collaborations and Success Stories  

 

Whatever provider you choose, make sure they’re proactively helping you make the most of your finance solution. 

 

3. Review performance 

 

Reporting and analysis is a pain point for many merchants when it comes to retail finance providers. Account reviews should consist of more than just the numbers.  

 

You should be able to clearly link performance data with root causes, and get actionable suggestions from your account manager on how to capitalise on opportunities (or prevent an issue).

 

You should ideally get quarterly business reports from your retail finance provider. But as mentioned earlier, they should also give you access to your own real-time finance data, so you can keep tabs on how your finance solution is performing on a regular basis.