

Simply Baby: Making finance simple
Simply Baby increased sales, boosted credit approvals and turned more browsers into buyers with Zopa.


We do our best to make each purchase memorable, with over 4,000 customers taking time to review Simply Baby on Trustpilot, eBay and Amazon. Reputation matters, and we’re glad that DivideBuy is delivering a positive experience for our shoppers across the nation. It’s been great to see so many customers choosing DivideBuy’s interest free options, especially with the speed of its application process, which makes it quick and easy to access finance.
Mike Cummings, Managing Director, Simply Baby
Simply Baby was established to help give local parents the chance to view and try out items before buying. Over time, the business has grown to include most of the major pushchair and car seat manufacturers including iCandy, Bugaboo, Uppababy, Silver Cross, Maxi-Cosi and Cybex.
Originally instore, Simply Baby responded to growing demand from across the nation and launched its eCommerce website – which is open 24/7 with 2,000 products available to order with free next day delivery on most stock items.
With customers all over the UK and a rapidly expanding business, Simply Baby decided that enhancing its checkout payment options was the next step in its growth journey. Removing cost barriers to its higher ticket and premium partner products was key to boosting sales.
Zopa’s retail finance platform, DivideBuy, turned out to be the ideal fit for Simply Baby. With a host of finance products to choose from, online and instore options to service the merchant’s omnichannel business and credit limits of up to £6000, the partnership was a perfect match – increasing revenue by 15%.
Our credit engine is so seamless, we can demo our solution in minutes. Experience our transformative customer journey in real-time and book a slot with our experts now.
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