The results
Adding our seamless retail finance solutions to the checkout boosted growth for OTTY:
We were seeing a 20% credit sales conversion rate prior to DivideBuy. Since switching, we’ve seen an average credit conversion rate of 70% and have tripled our credit turnover.
Michal Szlas, OTTY
Who is OTTY?
Award-winning mattress retailer, OTTY, works at the ‘comfy edge’ of mattress technology to ensure their customers get a great night’s sleep every single night.
Crucially, they want this level of luxury to be affordable to everyone, so providing an attractive, easy-to-use interest free credit option to customers is a vital part of their offering.
The challenge
OTTY had used an alternative consumer credit provider for a number of years.
Its goal was to bring the OTTY experience to as many people as possible by increasing sales, retaining existing customers and improving brand awareness – but this aim was seriously compromised by an unwieldy credit conversion process.
The Solution
OTTY turned to DivideBuy’s interest free credit option. Within just a few days, our platform was installed. One week later, credit sales conversions had jumped to 70% and credit turnover was tripled.
The results were almost immediate. OTTY saw a surge in credit sales, increasing from 20% to 70% in week one, with an average monthly conversion rate of 64%. Even better, costs were reduced as there was no longer any need to use a separate system for credit sales, saving time and simplifying the whole process.
Book a Demo
Our credit engine is so seamless, we can demo our solution in minutes. Experience our transformative customer journey in real-time and book a slot with our experts now.
What our customers say
Read more about how we’re delivering results for merchants in your sector
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