The results
Thanks to our retail finance solution, Pro Espresso was able to offer customers multiple credit options, leading to:
I’m so pleased that our customers are now able to have top quality coffee at home, while spreading the cost to make it more manageable. I’ve had loads of customers say to me: ‘I’ve wanted one of these machines for years, and now I can finally get one’.
As a retailer, DivideBuy’s solution gives you a superb unique selling point, which makes a massive difference to customers. When it comes to high ticket items, implementing DivideBuy is an enabler for a huge increase in customer conversions.
Tim Hammond, Founder, Pro Espresso
Who is Pro Espresso?
Pro Espresso (formerly The Barista Club) was founded by Tim Hammond, a successful entrepreneur and investor who is “eCommerce through and through” after working in the industry for over 24 years.
He recognised the difficulty consumers had in getting barista quality coffee at home – so the concept for the Barista Club and its monthly subscription coffee beans was formed. Customers loved the choice of 15 roasted coffee beans, and the online “blendometer” designed to help them find the bean to suit their tastes. Tim then partnered with Sage’s award-winning kitchen appliances to begin offering high quality coffee machines as well.
The challenge
Pro Espresso wanted to stand out from other retailers, whilst supporting its customers with a valuable offering. He considered how he could offer his coffee machines in a similar style as his beans, since high-end machines come with a large price tag.
Inspired by this subscription model, Tim sought a finance partner which could help his customers easily spread the cost of a machine over 12 months, and one that still secured him the full payment upfront.
The solution
Since giving customers the opportunity to split up payments into instalments is about making the total cost more manageable, Tim also wanted a provider who wouldn’t add any interest on top of a customer’s purchase. That’s when he found DivideBuy.
After checking out the benefits of its solution, The Barista Club went on to partner with DivideBuy in June 2020, before rebranding as Pro Espresso.
Book a Demo
Our credit engine is so seamless, we can demo our solution in minutes. Experience our transformative customer journey in real-time and book a slot with our experts now.
What our customers say
Read more about how we’re delivering results for merchants in your sector
Making revenue overflow with retail finance solutions with zero fishy business!
We helped Jam Golf putt a swing in its sales with longer-term retail finance.
How we drove a 71% conversion rate for Tech Sofa with tech-first retail finance solutions for success.
