The results
By offering higher credit limits over longer time periods, we delivered strong results for MuscleSquad:
MuscleSquad’s mission has always been to make quality fitness products more accessible. We’re proud to offer our customers finance options at checkout to help spread the cost. And with DivideBuy, that experience has been a positive one with high approval and conversion rates. DivideBuy’s vision aligns with our own, enabling us to give our customers the best outcomes possible.
Chris Billingham, Founder, MuscleSquad
Who is Muscle Squad?
Founded in 2017, MuscleSquad’s mission is to encourage health and make fitness accessible to everyone.
Through forging strong relationships with fitness equipment manufacturers, UK-based designs and robust supply chains, MuscleSquad was well-positioned to meet the sudden explosion in demand for home gym equipment when the COVID lockdowns hit – and have been growing ever since.
The challenge
As other suppliers found themselves struggling to source products – or took advantage of the rise in demand to jack up prices – MuscleSquad stuck to its company mission statement to put the customer first and make fitness accessible to all.
The company received frequent requests from customers to offer finance. MuscleSquad initially partnered with Klarna. However, they encountered some issues.
The solution
DivideBuy offered MuscleSquad an interest free credit solution with a spending limit of £6000, solving its issue around finance for higher-ticket items. It also provided them with an Eligibility Checker tool, which let MuscleSquad’s buyers run a soft credit search to see if they would be approved for the amount they wanted to borrow.
With a credit journey of just 5 steps taking less than two minutes from application to approval, MuscleSquad began to see a significant increase in credit sales.
Book a Demo
Our credit engine is so seamless, we can demo our solution in minutes. Experience our transformative customer journey in real-time and book a slot with our experts now.
What our customers say
Read more about how we’re delivering results for merchants in your sector
Spinning the wheels of success for Pearson with retail finance that boost conversions.
We helped Jam Golf putt a swing in its sales with longer-term retail finance.
Squaring 422% of annual sales targets with flexible retail finance solutions.
