

Grass Warehouse: Growing sales
Lawn-term lending boosts revenue by 30% for Grass Warehouse thanks to flexible retail finance.


We recently saw our sales jump to roughly £120k a day online, lasting an entire month, which has been an overwhelming and extremely positive response. It’s a sign that our partnership with DivideBuy is providing exactly the kind of service our customers need.
James Harper, Managing Director, Grass Warehouse
Walton Flooring Centre was established in 2011 and has grown into one of the largest family-owned flooring companies in the North West.
Alongside its three flagship stores across Merseyside, it has also launched its online-only subsidiary, Grass Warehouse, which focuses on supplying both real and artificial grass for gardens across the UK. Managing Director James Harper then decided it was time to grow online.
Grass Warehouse trialled various credit lenders in the hopes of finding a partner who could offer a similar high service level that its customers were used to.
Unfortunately, each provider had serious flaws, from a lack of approval rates to cumbersome customer journeys. This was causing Grass Warehouse to lose a significant number of customers.
Grass Warehouse turned to DivideBuy after seeing that it was working with leading mattress company, Simba Sleep. Simba offered the exact interest free payment experience that Grass Warehouse wanted to provide its customers.
After collaborating on a proof of concept in March 2020, DivideBuy proved it could solve the key issues that Grass Warehouse was facing – low acceptance rates, weak integration of payment solution, and poor user experience. The full solution was up and running by April.
Our credit engine is so seamless, we can demo our solution in minutes. Experience our transformative customer journey in real-time and book a slot with our experts now.
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