The results
By adding our retail finance options to the checkout, Pearson saw a significant improvement in business performance:
At Pearson, we believe cycling should be fun, and a balm for the body and soul. We wanted our finance journey to be part of that experience for our customers, as opposed to a source of stress or hassle. Zopa’s retail finance solution meets both our need for increasing average order values through credit options, and the needs of our customers to buy the bike they really want.
Neil Robinson, COO, Pearson
Who is Pearson?
Founded in 1860, Pearson is officially recognised as the world’s oldest bicycle business.
From its origins in a blacksmith’s forge to its state-of-the-art premises of today, the Pearson family have worked tirelessly for five generations to produce the highest quality products and service and build long-lasting customer relationships.
The challenge
Pearson partnered with Klarna to offer finance to customers. However, due to the price point of its product range, credit uptake was low. Many customers weren’t keen to split payments across the limited ‘pay in 3’ option available.
Pearson needed a finance provider who could offer credit thresholds that covered higher average order values, while letting customers spread the cost over longer period of time.
The solution
Pearson settled on Zopa’s retail finance solution, DivideBuy, as an alternative provider. Zopa’s interest free finance option let customers spread the cost of orders from 3-12 months, with a credit limit of up to £6,000.
The solution also offered a seamless customer journey, with eligibility checks so customers could determine whether they were likely to be approved before applying – without harming their credit file.
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What our customers say
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