Zopa’s 2025 Fintech Pledge achieves 25 million actions goal
In 2022, the cost of living crisis was hurting consumers' wallets, with increased energy bills, mortgages and everyday costs. In response to the crisis, we launched the 2025 Fintech Pledge in collaboration with ClearScore to help UK consumers improve their financial resilience by taking actions across five financial pillars.
The 2025 Fintech Pledge has now hit 25 million consumer actions, its overall goal and more than DOUBLE the campaign’s original target of 10 million.
This is equivalent to 50% of the UK adult population taking one action to strengthen their ability to withstand an economic shock.
How we got there
The Pledge achieved this by bringing together 57 member organisations and then connecting consumers to financial technology platforms that a) make SAVINGS work harder, b) improve CREDIT scores, c) manage and consolidate DEBT, d) lower BILLS and household outgoing costs, and e) unlock BENEFITS and financial aid.
Outside of these actions, the campaign drove various industry projects, including launching Master My Money, a financial education platform that garnered over 6 million views on TikTok and drove 40,000 clicks to educational blogs.
Supporting the campaign and with tens of thousands in funding from Zopa and ClearScore over three years, The Money Charity delivered dozens of Pledge-funded workshops across the UK, helping frontline consumers double their confidence and skills in managing their finances.
Thank you to all our partners
It has been inspiring to bring together a cross-industry coalition of 57 fintechs and industry partners. We’d like to extend our gratitude to all Members, Enablers, Allies and Charities, especially our other lead partners: ClearScore who led the credit pillar, The Money and Pensions Service who led the bills pillar, Policy in Practice who led the benefits pillar, StepChange who led the debt pillar and The Money Charity, the campaign’s charity partner.
What’s next?
The Pledge will continue to fund The Money Charity - you can also donate funds, large or small, here - and encourage further industry collaboration linked to the HM Treasury’s consultation on financial inclusion policy.
In the autumn, the Pledge will publish its final Impact Report that will capture the coalition's successes to date and present its priorities for the future.
Further reading:
Read the Master My Money blog: https://pledge2025.org/blog
Donate to The Money Charity: https://themoneycharity.org.uk/get-involved/donate/
Read our 2024 Impact Report: https://pledge2025.org/impact-report
Meet all our members: https://pledge2025.org/partners
Join our LinkedIn community: https://www.linkedin.com/groups/12794385
